Worst way to communicate on advertising.

Worst way to communicate on advertising.

By Prisilla Lopez

The objective in communication should be giving you a clear message easy to understand, it doesn’t matter what kind of information it has.

Advertisement sells us ideas or products, they try to convince through messages or images. They want to make you buy something, change your lifestyle or make you think different. To do this they need to do some important things:

choose the public or segment of people who is going to receive the message
decide the place where the advert is going to be such as magazines , newspapers or others
Decide the best way to communicate, it means the best words or the best pictures or images.

If we follow those steps our advert could be understand by the people.

But sometimes advert companies use the worst way to communicate.
How we can recognize a bad way to communicate something? The answer is, when people don’t understand the advertising, it means they don’t have an idea about the message advert companies give them ; or when the advert is agressive or ofensive because it doesn´t have the same meaning to every body .

What do you understand with those pictures?

1.

2.

3

4

6

7

8

9

10

You understood nothing, really?

Or , may did you understand something completely different .

For example:

On picture n.1 they are celebrating play station anniversary . Who can imagine that it was the meaning , and also it could be offensive to some religions.

On picture n. 9 they sell fashion but it seems they sell sex.

Those pictures are real example of worst way to comunicate

The next time you see any advert , i am sure you will analyze it , just because you have read this blog .